If you are opening a restaurant in New York City, the odds of how well you will succeed there are already stacked against you. With millions of places to eat, consumers are inundated continuously with the variety of different cuisine options the city has to offer them. However, there are plenty of ways to make your restaurant stand out, and one of those ways is to have eye-popping menu photos of your food. Here are some reasons why food photography is so critical to your restaurant’s success.
You can show off the best menu items – Do you have a dessert that is particularly beautiful? Perhaps you have a new chef who loves to show off their creative side by plating that delicious classic, Cacio e Pepe, in a fun, new way. Whatever it may be, you have menu items that deserve a highlight in your menu or on your website, and hiring a food photographer to grab that image is essential in making it wow your customers.
People eat with their eyes first – If you are a chef, you have probably heard the phrase, “People eat with their eyes first.” This is especially true in restaurants where people are engaging with their meal through your menu’s photos before they take the first bite. If your short rib ragu over pappardelle not only tastes delicious, but it has a great picture on your menu, people are going to buy it. Food photography for your menu items gives your customers a chance to sample the dish before they sit down to eat.